To create opulent bohemian jewellery for women living a salty nomadic lifestyle

To inspire seaside living by drawing on the beauty of the local Byron Bay coastline and salty shores abroad

To produce individual artisan jewellery that carries forward centuries-old skills and craftsmanship

To inspire women by incorporating personal and meaningful words of encouragement in our designs

To be driven by sustainability, individuality, quality and timelessness, rather than follow trends

To promote a positive body image amongst our clients by showcasing our jewellery using diverse and naturally beautiful women, without over-sexualisation or objectification